Chief Executive Officer, Sienna Naturals
Fully remote (US) · Up to 30% domestic travel, including regular trips to Los Angeles, CA · Full-time · $250,000 to $300,000 base + equity
About Sienna Naturals
Sienna Naturals is a venture-backed clean beauty brand co-founded by an A-list celebrity and an experienced entrepreneur. We make premium, high-performance haircare with a particular focus on textured hair. We serve consumers, salon professionals, and major retail partners.
We're at an inflection point. We're growing the brand, deepening our community, and expanding across retail, salon, and international channels. The team is lean, ambitious, and moves fast, and we're looking for a CEO who works the same way.
The Role
As CEO, you'll own the company's strategy end to end, from board-level vision to day-to-day execution. You'll partner closely with the founders to drive growth across direct-to-consumer, retail, professional salon, and international distribution.
This is not a traditional CEO seat. On the same day you might pitch an investor, negotiate a retail partnership, shape a product launch, and call a salon owner to get product on their shelves.
The role is fully remote within the US, with up to 30% domestic travel. Expect to be in Los Angeles regularly to meet the founders and team, and elsewhere for retail, salon, and investor meetings.
What You'll Do
Strategy and commercial growth
- Set and execute the growth strategy, balancing brand building with operational and financial discipline.
- Lead go-to-market across DTC, retail, salon, and international channels, and keep improving how each one performs.
- Grow awareness, sales, and retention through sharp storytelling, smart marketing, and high-impact partnerships.
Brand and partnerships
- Work directly with our celebrity co-founder on authentic, scalable campaigns that extend our reach and credibility.
- Build and maintain strong relationships with retail partners, distributors, agencies, and salon professionals.
Finance and operations
- Lead fundraising and keep the board and investors informed with clear, data-driven updates.
- Own the P&L, budgets, and supply chain so we grow efficiently and sustainably.
Team and culture
- Hire, lead, and develop a lean, high-performing team, and build a culture of accountability, creativity, and pace.
What You Bring
Must-haves
- A track record of scaling a consumer brand's revenue from roughly $5M to $20M+.
- 10+ years of senior leadership in beauty or personal care, with deep haircare expertise, especially in products for textured hair and consumers of color.
- Proven results across DTC, major retail accounts (such as Sephora, Ulta, Target), professional salon distribution, and international markets.
- Comfort owning a P&L, building forecasts, and presenting to a board and investors.
- A data-driven approach to brand building, fluent in digital marketing, community-led growth, and modern customer acquisition.
Strong pluses
- Experience leading or contributing meaningfully to a strategic exit or a PE-backed growth journey.
- An active network across retailers, distributors, creators, and salon professionals.
- Experience building brands through talent or celebrity partnerships in a way that feels authentic and drives sales.
How you work
- You do well in fast-moving, resource-constrained environments and you're comfortable with ambiguity.
- You're hands-on. Rewriting a marketing brief or pitching a retail buyer yourself is part of the job.
- You lead a small team in a way people want to follow.
- You care about inclusivity, sustainability, and changing beauty for the better.
Compensation and Benefits
- Base salary of $250,000 to $300,000, depending on experience, skills, and location
- Meaningful equity stake
- Performance-based bonus
- Medical, dental, and vision insurance
- 401(k)
- Health, wellness, and product benefits
Sienna Naturals is an equal opportunity employer. We welcome candidates of every background and are glad to provide accommodations during the hiring process.