CEO

Chief Executive Officer (CEO) – Sienna Naturals

Zero Hiring is proud to partner with Sienna Naturals in the search for its next Chief Executive Officer.

📍 Location: Fully Remote (U.S.-Based) | Up to 30% Domestic Travel, including regular visits to Los Angeles, CA

💰 Compensation: $250,000–$300,000 Annual Base Salary + Meaningful Equity + Performance-Based Bonus

💼 Employment Type: Full-Time | Executive Leadership

✈️ Travel Requirements: 30% domestic travel for board meetings, strategic partnerships, retail engagements, and key stakeholder meetings

💇🏾‍♀️ Industry: Clean Beauty | Haircare | Consumer Packaged Goods (CPG)

Why This Role

Textured hair has been underserved by the beauty industry for decades. Sienna Naturals was built to change that. We make clean, high-performance haircare that works, backed by an A-list celebrity co-founder whose involvement is genuine, not a licensing deal.

The product is proven, the community is loyal, and retail, salon, and international channels are opening up. What we need now is a CEO who can turn that momentum into a category-defining brand.

What You'll Own

• The Growth Plan. You set the strategy and run it across direct-to-consumer (DTC), retail, professional salon, and international channels.
• The Big Commercial Relationships. You negotiate with retail buyers and distributors, and you're just as comfortable calling a salon owner to get product on their shelf.
• The Brand, With the Founders. You work directly with our celebrity co-founder to build campaigns that feel authentic and actually move product.
• The Money. You lead fundraising, own the P&L and supply chain, and keep the board and investors confident in the plan.
• The Team. You hire and lead a lean, high-performing team and set the pace and culture.

You'll Recognize Yourself Here If You

• Have scaled a consumer brand from around $5M to $20M+ in revenue, and can explain how.
• Bring 10+ years of senior leadership in beauty or personal care, with real depth in haircare for textured hair and consumers of color.
• Have won in DTC, major retail (Sephora, Ulta, Target), salon distribution, and international markets.
• Are equally at home in a board meeting and on a buyer call.
• Build brands with data and community, not just ad spend.

Big Pluses: You've been through a strategic exit or PE-backed growth story, have an active network across retail, salon, and creators, and have built a brand alongside talent before.

What's In It for You

• $250,000–$300,000 base salary, plus a performance-based bonus
• A meaningful equity stake in a venture-backed brand at its inflection point
• Medical, dental, vision, and 401(k) benefits
• Health, wellness, and product benefits
• A rare chance to lead a mission-driven brand at the intersection of beauty, culture, and celebrity

Interview Process

1. AI Qualification Interview & Recruiter Review
2. Virtual Interview with the Hiring Team
3. Interviews with the Founders and Board
4. Offer

Sienna Naturals is an equal opportunity employer. We welcome candidates of every background and are happy to provide accommodations at any point in the process.