REGIONAL DIRECTOR OF SALES
Build Leaders. Grow Businesses. Lead a Region.
6-Month Training Guarantee - $120,000 annualized
Base Salary After Training - $100,000-$125,000
Annual Performance Bonus Opportunity - $54,600-$143,000
Potential Total Annual Compensation - $154,600-$268,000
Field-based leadership role overseeing a region of 4-6 stores, with travel up to 75%.
We're looking for an accomplished multi-store sales leader who knows how to build leaders, strengthen businesses and create consistent performance across an entire region.
As Regional Director of Sales, you'll lead across four critical areas: People. Performance. Profitability. Operations.
You'll lead your region through its General Sales Managers and their leadership teams, supporting each store leader in successfully operating and owning their business. You'll stay close to the business through regular store presence, direct observation, performance insights and hands-on coaching, connecting with what motivates people, building positive belief in what's possible and reinforcing the everyday behaviors that drive results.
Your impact is bigger than one store. You'll build leaders who build businesses.
Your Compensation Opportunity
Your compensation reflects the scope, ownership and regional impact expected from this role.
- 6-Month Training Guarantee: $120,000 annualized throughout your structured six-month onboarding period.
- Base Salary After Training: $100,000-$125,000, based on experience, market and assigned regional scope.
- Annual Performance Bonus Opportunity: $54,600-$143,000, based on the revenue size of your assigned region and performance across revenue, protection, sleep and financing applications. Net margin must be achieved for bonus eligibility.
- Potential Total Annual Compensation: $154,600-$268,000, based on base salary, assigned region and performance achievement.
Bonus opportunities are not guaranteed and remain subject to performance achievement, net-margin requirements, eligibility rules and program terms.
Lead the Region
You'll hold full profit and loss responsibility for each store in your region. Reporting to senior sales leadership, you'll partner with fellow Regional Directors to set annual goals for your market and build the strategies to achieve them. Each General Sales Manager owns their store; you own the region, setting direction, building store-leader capability and holding leaders accountable for results.
People
Own the talent and leadership health of the region. Hire, coach, develop and performance-manage your General Sales Managers, and support them in building strong store leadership teams of Sales Managers and Assistant Sales Managers. Set clear expectations, hold leaders accountable for results and own regional staffing health, onboarding quality, engagement, retention, succession planning and bench strength.
Performance
Own regional results and help leaders turn goals into execution. Translate company priorities into clear regional and store plans, lead business reviews with your General Sales Managers and drive corrective action when trends fall short. Maintain a strong command of the measures that drive the business: sales to budget, staffing to traffic, turnover, close rate, sales per guest, average sale, sleep, protection, financing applications, appointment generation, fair distribution of sales opportunities, order accuracy and customer experience.
Profitability
Think and act like a regional business owner. Own the financial health of every store in your region. Understand how revenue, net margin, labor, productivity, staffing and operating decisions work together, build financial acumen in your General Sales Managers and apply continuous-improvement tools to strengthen safety, quality, productivity and cost.
Operations
Make sure every store is ready to win every day. Lead a structured visit in each store every week to confirm showrooms are safe, compliant and guest-ready, and that the sales process, follow-up and compliance standards are executed consistently. Coordinate across Sales, Store Operations and support partners, make sure significant customer concerns are resolved and step onto the sales floor with guests when it matters, modeling great selling and coaching in the moment.
Grow People. Build the Leadership Pipeline.
Great Regional Directors don't create results alone. You'll build an inspiring culture through vision, empowerment and development, developing General Sales Managers who own their businesses and grow the Sales Managers and Assistant Sales Managers who will lead stores next.
Your own development begins with a detailed, high-intensity six-month onboarding experience designed so you enter the role confident and set up for long-term success. Ongoing development includes leadership meetings, product and vendor training and leadership training. If furniture is new to you, you'll learn our products, how they're positioned in the market and how the business operates.
Leadership Pathway: Regional Director of Sales → Senior Regional Director → Area Vice President → Vice President
Advancement is based on results, leadership readiness and available opportunities.
Enterprise Impact
Your influence extends beyond your assigned stores. You'll support store openings, relocations, remodels and, when necessary, closures. Leaders who consistently deliver results in their region may also be selected to lead enterprise-wide projects that improve how the business operates.
You'll stay current on the local competitive landscape and help build the Ashley brand through active involvement in community functions and events.
What You'll Bring
- 5-7 years of retail sales and sales-management experience in a multi-store, high-volume organization required
- Demonstrated career growth, including experience as a district manager or equivalent leader across a significant number of stores
- Retail or hospitality experience preferred; furniture retail experience is not required
- Exceptional knowledge of retail and sales operations, with strong business knowledge across finance, management, marketing and merchandising
- Proven ability to develop leaders and achieve results through store leadership teams
- Strong analytical and problem-solving skills, with the ability to dig into data and turn insight into action
- Exceptional relationship-building skills and clear, concise verbal and written communication
- Strong project, resource and organizational management skills, with the ability to meet demanding deadlines
- Agility to pivot quickly when priorities change
- Basic computer and office-software skills
- A friendly, enthusiastic and energetic approach, with a genuine desire to deliver outstanding service
Benefits and Recognition
- Medical, dental and vision coverage, with plans starting at $25 per week
- Life insurance and a 401(k) retirement plan with company match
- Paid time off, holiday pay and a paid day off for your birthday
- Employee discounts on products and services
- Referral bonuses of up to $1,000 for successful referrals
- Quarterly and annual recognition programs and eligibility for the FDE G3 Profit-Sharing Program, subject to program criteria
Schedule & Travel Expectations
Regional leadership happens where the business is happening.
This field-based position is scheduled for a minimum of 45 hours per week, including Saturdays and/or Sundays, with two days off each week. Hours increase during holidays, blackout periods, vacation coverage and other periods of business need, when days off may be limited.
Travel Requirement: Up to 75% across the assigned region.
Ready to Lead at the Regional Level?
If you've built successful teams, developed strong leaders and know how to turn business insights into action, this is an
opportunity to expand your impact across an entire region.
Build leaders. Grow businesses. Lead a region.
FDE is an equal opportunity employer.