Senior Manager, Global Brand Marketing

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About Us

adidas is a global leader in the sporting goods industry, designing and manufacturing footwear, apparel, and accessories that empower athletes and inspire communities worldwide. Our brand represents performance, innovation, and a passion for sport that transcends boundaries. We are committed to creating products and experiences that help people perform at their best while making a positive impact on the world.

The Opportunity

We are seeking an exceptional Senior Manager, Global Brand Marketing to lead strategic marketing initiatives for a key product category. In this high-impact role, you will be responsible for developing and executing global brand marketing strategies that drive category growth, enhance brand equity, and deliver compelling consumer experiences. You will serve as a strategic partner to creative, media, and sports marketing teams across our global headquarters and regional hubs, ensuring seamless campaign execution and measurable business results.

Key Responsibilities

• Lead the development and execution of comprehensive global brand marketing strategies for a key product category, aligning with overall brand vision and business objectives
• Define and drive go-to-market strategies for major product launches and seasonal campaigns, ensuring consistency and impact across all markets
• Partner closely with creative agencies and internal creative teams to develop breakthrough campaign concepts that resonate with target consumers
• Collaborate with media planning and buying teams to optimize channel strategies and maximize campaign reach and effectiveness
• Work alongside sports marketing teams to integrate athlete partnerships, sponsorships, and sports moments into category marketing initiatives
• Manage cross-functional stakeholders across global headquarters and regional hubs, facilitating alignment and driving decision-making
• Oversee campaign budgets, ensuring efficient allocation of resources and strong return on investment
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to optimize future initiatives
• Present marketing strategies, campaign plans, and performance results to senior leadership and executive stakeholders
• Stay current on consumer trends, competitive landscape, and industry best practices to inform strategic planning

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
• Minimum of 7 years of progressive experience in brand marketing, with demonstrated success in strategic planning and campaign execution
• Experience in the sports, footwear, or apparel industry strongly preferred
• Proven track record of developing and launching successful global marketing campaigns that drive business results
• Strong strategic thinking abilities with the capacity to translate business objectives into compelling marketing strategies
• Exceptional stakeholder management skills, with experience influencing and aligning cross-functional teams
• Outstanding executive presentation skills, with the ability to communicate complex ideas clearly and persuasively
• Demonstrated budget management experience, including planning, forecasting, and optimization
• Deep understanding of integrated marketing principles across digital, social, retail, and traditional media channels
• Analytical mindset with strong ability to interpret data and derive actionable insights
• Creative problem-solver with a passion for innovation and pushing boundaries
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
• Willingness to travel internationally as needed to support global collaboration and campaign activations

What We Offer

• The opportunity to shape marketing strategy for one of the world's most iconic sports brands
• Collaboration with best-in-class creative, media, and sports marketing professionals globally
• Exposure to senior leadership and high-visibility projects that impact the brand worldwide
• A dynamic, inclusive culture that values creativity, innovation, and diverse perspectives
• Competitive compensation package including base salary and performance-based incentives
• Comprehensive benefits program supporting your health, wellness, and financial security
• Professional development opportunities and career growth within a global organization
• Access to adidas products and exclusive employee discounts

Our Culture

At adidas, we believe that through sport, we have the power to change lives. We are committed to building a team as diverse as the athletes and consumers we serve. We foster an inclusive environment where every voice is heard, creativity flourishes, and bold ideas become reality. If you are passionate about sport, driven by excellence, and ready to make an impact on a global scale, we want to hear from you.

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