Senior Designer, Kids NSW & Tee Apparel Graphic Design

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About the Role

We are seeking a talented Senior Designer to lead graphic design direction for Kids Sportswear and tee apparel. In this role, you will translate brand vision and cultural trends into compelling product graphics that resonate with young consumers and their families. You will be responsible for driving creative excellence across seasonal collections, ensuring that every design reflects both innovation and authenticity.

This position offers the opportunity to shape the visual identity of kids' apparel through strategic design thinking, trend forecasting, and hands-on creative execution. You will work at the intersection of brand storytelling and product development, creating graphics that inspire the next generation of athletes and style enthusiasts.

Key Responsibilities

• Lead graphic design direction for Kids Sportswear and tee apparel collections, establishing creative vision and design standards
• Translate brand strategies and cultural trends into innovative, age-appropriate product graphics that connect with kids and parents
• Develop seasonal graphic concepts from initial ideation through final production, ensuring alignment with brand guidelines and market trends
• Research and analyze emerging trends in youth culture, streetwear, sports, and entertainment to inform design direction
• Create comprehensive design presentations that communicate concepts, inspiration, and strategic rationale to cross-functional partners
• Collaborate with product design, merchandising, and marketing teams to ensure cohesive storytelling across all touchpoints
• Mentor and provide creative direction to junior designers, fostering a culture of innovation and excellence
• Partner with print and production teams to ensure technical accuracy and quality of graphics throughout the manufacturing process
• Maintain awareness of competitive landscape and identify opportunities for differentiation in the kids' apparel market
• Manage multiple projects simultaneously while meeting critical deadlines in a fast-paced environment

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, or related field, or equivalent professional experience
• 5+ years of experience in graphic design for apparel, with specific focus on kids' or youth categories preferred
• Strong portfolio demonstrating expertise in apparel graphics, typography, illustration, and trend-driven design
• Deep understanding of kids' consumer insights, age-appropriate design principles, and youth culture trends
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design software
• Proven ability to lead creative projects from concept to completion with minimal supervision
• Strong presentation and communication skills with the ability to articulate design concepts to diverse audiences
• Experience collaborating with cross-functional teams including product development, merchandising, and marketing
• Knowledge of apparel production processes, print techniques, and technical specifications
• Passion for sports, streetwear, and youth culture with a finger on the pulse of what's next
• Ability to balance creative vision with business objectives and technical constraints
• Strong organizational skills and attention to detail with ability to manage multiple priorities

What We Offer

• Opportunity to shape the creative direction of a leading kids' sportswear brand
• Collaborative and innovative work environment that values creativity and fresh perspectives
• Competitive compensation package including base salary and performance-based incentives
• Comprehensive benefits including health, dental, and vision insurance
• Professional development opportunities and support for continued learning
• Employee product discounts and access to exclusive releases
• Work-life balance initiatives including flexible work arrangements
• Opportunity to mentor emerging design talent and contribute to team growth

Equal Opportunity

We are committed to fostering a diverse and inclusive workplace where all employees feel valued and empowered. We welcome applications from candidates of all backgrounds and experiences, and we make employment decisions based on merit, qualifications, and business needs.

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